Privacy Policy

Effective date: 20 April 2026
Last updated: 20 April 2026

Budo Marketing Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal data when you:

· visit our website, web pages, funnels or landing pages

· fill in a form or request information

· book a discovery call, demo, appointment or consultation

· purchase a product, subscription or service from us

· contact us by email, phone, SMS, WhatsApp, social media or other messaging channels

· subscribe to our emails, newsletters, resources or marketing updates

· interact with our advertising, automations, CRM systems or booking tools

It also explains your rights and how to contact us if you have any questions.

1. Who We Are

Budo Marketing Ltd is the controller of your personal data for the purposes of UK data protection law.

Business name: Budo Marketing Ltd
Registered office / business address: Inglenook, Birchington, Kent, CT7 9EB, UK
Contact email: [email protected]
Phone number: +44 (0)7557 664745
Main website: www.budomarketeer.com

If you have any questions about this Privacy Policy or how we use your data, please contact us using the details above.

2. The Personal Data We Collect

We may collect, use, store and transfer the following categories of personal data:

Identity data

· first name

· last name

· business name

· job title

Contact data

· email address

· telephone number

· billing address

· business address

Enquiry, form and booking data

· information you provide in forms, surveys or applications

· appointment, booking or discovery call details

· notes relating to your enquiry

· service interests and preferences

· messages and communication history

Transaction data

· products or services purchased

· subscription details

· billing and invoicing information

· payment status and related records

Technical data

· IP address

· browser type and version

· time zone setting

· operating system and platform

· device information

Usage data

· how you use our website, pages, emails, forms, funnels and services

· page views

· clicks

· downloads

· submissions

· campaign engagement activity

Marketing and communications data

· your communication preferences

· whether you open emails, click links or respond to campaigns

· your consent choices and unsubscribe status

We do not intentionally collect special category personal data unless it is necessary for a specific lawful purpose and you choose to provide it. Please do not send sensitive personal information unless we specifically ask for it.

3. How We Collect Your Personal Data

We collect personal data in the following ways:

· directly from you when you fill in forms, book a call, request a guide, subscribe, buy from us or contact us

· automatically when you use our website through cookies and similar technologies

· from third-party service providers involved in payments, bookings, analytics, advertising, CRM, hosting or communications

· from social media or advertising platforms when you interact with our ads, lead forms or pages

4. How We Use Your Personal Data

We use your personal data to:

· respond to your enquiries and requests

· provide our products and services

· manage bookings, appointments and consultations

· process payments and manage subscriptions

· deliver guides, downloads, newsletters, resources or training

· manage our customer relationship with you

· send service messages and important operational updates

· provide customer support

· improve our website, pages, offers, systems and customer experience

· monitor and analyse campaign and website performance

· send marketing communications where permitted by law

· protect our business, systems, website and users

· comply with legal, regulatory, tax and accounting obligations

5. Our Lawful Bases for Processing

We rely on one or more of the following lawful bases:

Contract

Where we need to process your data to provide products or services, manage a subscription, fulfil an order, or take steps at your request before entering into a contract.

Legitimate interests

Where it is necessary for our legitimate interests in operating, improving and growing our business, provided your rights and freedoms do not override those interests. This may include:

· replying to enquiries

· managing leads and customer relationships

· improving our services and marketing performance

· maintaining records of transactions and communications

· securing our systems and preventing misuse

Consent

Where you have given us clear permission to send marketing communications, use non-essential cookies, or process data in a way that requires consent.

Legal obligation

Where we need to process your personal data to comply with applicable legal or regulatory requirements.

6. Marketing Communications

We may send you marketing communications by email, SMS, phone, WhatsApp, Messenger or similar channels where:

· you have consented to receive them, or

· we are otherwise permitted to do so by law

You can opt out of marketing at any time by:

· clicking the unsubscribe link in an email

· replying STOP to SMS messages where available

· contacting us directly using the contact details in this policy

Opting out of marketing does not affect service or transactional communications relating to products, bookings, subscriptions or services you have requested or purchased.

7. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to:

· make the website function properly

· improve website performance and user experience

· understand how visitors use our pages and funnels

· measure the effectiveness of campaigns and adverts

· remember your preferences

· support retargeting and advertising where applicable

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can control cookies through your browser settings and, where available, through our cookie banner or preferences tool.

8. Who We Share Your Data With

We may share your personal data with trusted service providers and business partners where reasonably necessary, including:

· website hosting providers

· CRM and automation platform providers

· booking and calendar providers

· payment processors

· email and SMS delivery providers

· analytics and tracking providers

· advertising platforms

· cloud storage and software providers

· professional advisers such as accountants, legal advisers and insurers

· regulators, authorities or law enforcement where required by law

These third parties may include platforms and services such as GoHighLevel / LeadConnector, Stripe, Google Analytics, Google Ads, Google Workspace, Meta, Facebook, Instagram, WhatsApp, Messenger, YouTube, Vimeo, Calendly or other calendar and booking tools, Twilio or similar telephony and SMS providers, email delivery providers, payment gateways, cloud hosting providers, and file storage or document-sharing tools used to operate our website, CRM, communications, analytics, bookings, automations and marketing systems.

We require third-party providers to respect the security of your personal data and to process it only in accordance with applicable data protection law.

9. International Transfers

Some of our suppliers or service providers may process personal data outside the United Kingdom.

Where personal data is transferred outside the UK, we will take appropriate steps to ensure it remains protected and that any transfer is carried out lawfully using appropriate safeguards where required.

10. Data Retention

We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, reporting and operational requirements.

As a general guide:

· enquiry and prospect data may be kept for a reasonable period to allow us to respond, follow up and maintain accurate business records

· customer, subscription and transaction data may be retained for longer where required for contractual, tax, accounting or legal reasons

· marketing data may be kept until you unsubscribe, opt out, withdraw consent, or it is no longer relevant to our business relationship

· technical and analytics data may be retained in line with our reporting and website optimisation needs

When personal data is no longer required, we will delete it securely or anonymise it where appropriate.

11. Data Security

We use reasonable technical and organisational measures to protect your personal data against unauthorised access, misuse, disclosure, loss, alteration or destruction.

However, no website, platform or method of transmission over the internet is completely secure. While we take reasonable steps to protect your personal data, we cannot guarantee absolute security.

12. Your Data Protection Rights

Subject to applicable law, you may have the right to:

· be informed about how your personal data is used

· request access to the personal data we hold about you

· request correction of inaccurate or incomplete data

· request erasure of your personal data

· request restriction of processing

· object to processing

· request transfer of your personal data to you or another provider where applicable

· withdraw consent at any time where we rely on consent

If you would like to exercise any of these rights, please contact us using the details in this Privacy Policy.

We may need to verify your identity before processing your request.

13. Complaints

If you have any concerns about how we use your personal data, please contact us first and we will do our best to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.

14. Third-Party Links

Our website, emails or resources may contain links to third-party websites, software or services. If you follow a link to any third-party website, please note that those services operate under their own terms and privacy policies. We do not control those third-party policies and are not responsible for them.

15. Children’s Privacy

Our services are primarily intended for business owners, decision-makers and adults. We do not knowingly collect personal data directly from children through our marketing website unless this is clearly stated for a specific service and collected with an appropriate lawful basis and safeguards.

If you believe a child has provided us with personal data without appropriate authorisation, please contact us, and we will investigate.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, regulation, technology, our services or how we operate.

Any changes will be posted on this page and the updated date at the top of the policy will be amended.

17. Contact Us

Budo Marketing Ltd
Inglenook, Birchington, Kent, CT7 9EB, UK
[email protected]
+44 (0)7557 664745