Cookie Policy

Last updated: 9th July 2026

This Cookie Policy explains how Budō Marketing Group Ltd ("Budō Marketeers", "Budō LITE", "we", "us", "our") uses cookies and similar technologies on budomarketeer.com and any pages linked from it (together, the "Site"). We are a UK company, so this policy is written to meet the UK GDPR and the Privacy and Electronic Communications Regulations (PEC Regulations), as enforced by the Information Commissioner's Office (ICO).

By continuing to use the Site after setting your preferences in our cookie banner, you agree to the use of cookies as described here. You can change your preferences at any time using the methods set out in Section 6.

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, work more efficiently, and to provide information to the site owner. Similar technologies covered by this policy include tracking pixels, local storage, and software development kits (SDKs) used by embedded tools such as booking calendars and chat widgets.

2. How We Use Cookies

We use cookies on this Site to:

Keep the Site secure and working correctly (essential cookies)

Remember your cookie consent choices

Understand how visitors use the Site so we can improve it (analytics cookies)

Measure the performance of our marketing, including adverts you may have seen before visiting (advertising cookies)

Enable core sales and onboarding functions, including our booking calendar, live chat, and payment processing.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Site to function, including processing your 30-day free trial sign-up and secure checkout. They cannot be switched off in our systems and do not require consent under UK law, as they are necessary to provide a service you have requested.

Provider: GoHighLevel (HighLevel Inc.). Purpose: Platform session management, form and funnel functionality, security. Duration: Session to 1 year.

Provider: Stripe. Purpose: Fraud prevention and secure payment processing at checkout. Duration: Up to 1 year.

Provider: Cloudflare (or hosting CDN). Purpose: Site security and load balancing. Duration: Session.

3.2 Analytics Cookies

These help us understand how visitors interact with the Site, for example which sections of the page get read before someone starts a trial. We use this data in aggregate; it does not identify you personally.

Provider: Google Analytics. Purpose: Visitor behaviour, traffic sources, page performance. Duration: Up to 2 years.

Provider: GoHighLevel Analytics. Purpose: Funnel step tracking, conversion reporting. Duration: Up to 1 year.

3.3 Advertising Cookies

These are set by our advertising partners and used to measure ad performance and, where you have consented, to show you more relevant Budō LITE adverts elsewhere online.

Provider: Meta (Facebook/Instagram) Pixel. Purpose: Ad measurement and retargeting. Duration: Up to 90 days.

Provider: Google Ads. Purpose: Conversion tracking and retargeting. Duration: Up to 90 days.

3.4 Functionality Cookies

These remember choices you make, such as booking a demo slot or dismissing a notification, so the Site feels more responsive on return visits.

Provider: GoHighLevel Calendar. Purpose: Remembers demo booking flow progress. Duration: Session to 30 days.

Provider: Live Chat Widget. Purpose: Maintains chat conversation state. Duration: Session to 30 days.

4. Third-Party Cookies

Some cookies are placed by third parties whose services appear on our Site, such as our CRM platform (HighLevel Inc.), payment processor (Stripe), and advertising and analytics partners listed above. We do not control these cookies directly. Each third party's use of your information is governed by their own privacy and cookie policies, which we encourage you to review.

5. Legal Basis for Use

Under the PEC Regulations, we only set non-essential cookies (analytics, advertising, and most functionality cookies) once you have given consent through our cookie banner. Strictly necessary cookies are used on the basis that they are required to deliver the service you have asked for, such as your free trial account and secure checkout, and do not require consent.

6. Managing Your Cookie Preferences

You can control cookies in the following ways:

Our cookie banner: Choose which optional categories to accept when you first visit, and update your choice at any time via the "Cookie Preferences" link in the footer.

Your browser settings: Most browsers let you block or delete cookies. Note that blocking essential cookies may stop parts of the Site, including checkout, from working correctly.

Opt-out tools: You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and manage advertising cookies generally via Your Online Choices.

7. Changes to This Policy

We may update this Cookie Policy from time to time, for example when we add a new tool to the Site or the law changes. We will update the "Last updated" date at the top of this page when we do.

8. Contact Us

If you have questions about this Cookie Policy or how we use cookies, contact us at [email protected].

Budō Marketing Group Ltd
Registered Business in the UK: 10716294

You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), if you believe your data has been handled unlawfully.

This Cookie Policy should be read alongside our Privacy Policy and Terms of Service.