ISSUE #005

NOVEMBER 2025

Welcome to

The Budō

"MAGIC MARKETING

NEWSLETTER"

Your Monthly Martial Arts Marketing Fix For Your School

Watch This Months Video Intro - Click To Play

Book Your Free Budō Discovery Call

Real Instructors.

Real Results.

Real Marketing.

No Fluff.

Essential insights, tools, and wins from inside the most proactive martial arts marketing group on the planet.

Welcome to

The Budō

"MAGIC MARKETING NEWSLETTER"

Your Monthly Martial Arts Marketing Fix For Your School

Watch This Months Video Intro - Click To Play

Book Your Free Budō Discovery Call

Real Instructors. Real Results. Real Marketing.

No Fluff.

Essential insights, tools, and wins from inside the most proactive martial arts marketing group on the planet.

BudoMarketing Group.

Welcome To Issue #005 of the Budō MMN

NOVEMBER 2025

November has been a powerful month across the martial arts industry, a month of momentum, preparation, and the early signs of 2026 beginning to take shape.

School owners have been sharpening their systems, tightening up their offers, and gearing up for the final big push before the January surge.

Inside Budo Marketing, it’s been one of our most productive months yet.

We’ve seen schools implementing AI more boldly than ever. Owners are finally seeing how much time they can reclaim when automation does the heavy lifting.

We’ve also watched community wins roll in, from packed holiday events to fully booked trial calendars to schools finally breaking through bottlenecks that have held them back for years.

November has also been a month of refinement. We’ve been rebuilding web hubs, tightening funnels, strengthening SEO foundations for the new AI-driven search era, and introducing smarter workflows inside Budo Pulse so schools can enter 2026 with a cleaner, more powerful engine.

And on top of that, the preparation for our January campaigns has officially begun. Early Bird offers are in play, seasonal content is rolling out, and the smarter school owners, the ones finding their edge, are using November to lay the groundwork now instead of scrambling after Christmas.

This issue is packed with insights, ideas, and tools to help you end the year strong and start 2026 even stronger.

Let’s dive in.

MONTHLY BUDŌ MARKETING GROUP ROUNDUP

A Must Read For An Inside Look

⚡ Inside The Budō Marketing Group Over The Last Month.

Every week, we host 2 live group Zoom calls, "Tech Tuesday" and the "Friday 1% Call"

Here are the picks from the summaries of those calls.

November has been a month of serious progress inside the Budo Marketing community.

With January fast approaching, this was the month where school owners stopped “thinking about marketing” and started building the systems that will carry them into 2026 with confidence.

Across our Tuesday Tech Calls and Friday 1% Calls, members focused on three major themes:

AI-powered marketing,
January campaign readiness, and
tightening systems to remove bottlenecks before the New Year rush.

We dove deep into ChatGPT 5.1, the new GHL AI V3 Flow Builder, smarter newsletter systems, lead magnets, early-bird funnels, AEO-friendly website content, and the launch of multiple new tools inside Budo Pulse. Every call delivered something practical you could implement the same day - from refined messaging to fully built funnels and new automation workflows.

This month wasn’t just about ideas.
It was about execution — building the assets, the campaigns, and the systems that will make January feel planned instead of panicked.

Below is the full breakdown of each call, what we covered, and how you can apply the same strategies in your school.

LET'S GO!

Live Zoom Call: 🤖 11th Nov - AI Bots, Lead Ads & 20-Minute Campaigns

Screen shot from our call.

This Tuesday Tech Call was all about plugging real AI power into your martial arts marketing. We broke down the new GHL Conversations AI V3 Flow-Based Builder – a visual, node-based way to build one smart bot that can handle enquiries, answer parent questions, and book across multiple calendars (kids, adults, family, trials, etc.) without 5 different workflows behind the scenes. We looked at how to train the bot properly using Knowledge Bases, PDFs and URLs, then refine its answers using the “thumbs down” correction tool so it sounds more like you and less like a generic chatbot. We also covered how the bot can take paid trials by sending a payment link in the chat and triggering follow-up workflows once payment is complete.

From there we switched to AI-powered campaign building. I walked through an 8-step ChatGPT process that lets you build a full month’s campaign in about 20 minutes: blog, pain points, social posts, nurture emails, SMS, voicemail script, funnel outline, and follow-up sequence – all themed around one core topic like confidence or focus. We then tied this into a smarter lead ad strategy: instead of sending cold Facebook leads straight to a booking, we use lead magnets (guides, checklists, community access) to attract more serious parents, build a nurture list, and only push for bookings once trust has been built. The result: fewer time-wasters, better conversions, and campaigns that feel joined up instead of random.

Free Campaign Building Prompts Download:
👇
Prompt Doc from the call

Your Key Takeaways:

✅ Activate new Pulse CRM features in Settings → Labs before you start.

✅ Train, then refine your bot: Build a Knowledge Base, then fix weak answers using the thumbs-down tool.

✅ Lead magnet first, booking second: Use lead ads to build a warm list instead of chasing low-quality direct bookings.

✅ Use the 8-step AI flow: One core topic → blog → pain points → social, emails, SMS, voicemail, funnel, follow-up.

Live Zoom Call: 🖥 4th Nov - Newsletter Basics, Marketing GPT + More

Screen shot from our call.

On this Tuesday Tech Call we went deep into how to turn your newsletter into a real marketing asset, not just another “nice-to-have” email.

We started with an update on the Budō Funnel Builder AI, showing how the new templates and structures make it faster to spin up complete funnels that connect your newsletter, web hub, and booking pages. From there, we broke down the full newsletter system – from planning content using ChatGPT, to building a reusable layout in HighLevel, to automating the whole delivery workflow so it goes out every month without you scrambling at the last minute. We also talked about using your newsletter to warm up cold leads, reactivate old students, and keep current members feeling connected to the dojo community.

Ian then rolled out his GPT-powered Budō Pulse Setup Checklist, which walks you step by step through getting your HighLevel account properly configured – forms, workflows, calendars, pipelines and more – so your newsletter, funnels, and SMS all plug into a solid foundation. We finished with a live demo of a new HighLevel timetable page: clean, mobile-friendly, with clickable links straight into class calendars so people can book from their phone in a couple of taps. Throughout the call we also tackled practical issues like avoiding unnecessary SMS costs, using internal HighLevel tools instead of bolting on extras, and how to promote your newsletter so it doesn’t just sit there but actively drives trials and upgrades.

Your Key Takeaways:

✅ One template, many issues: Build once in Budo Pulse CRM and reuse every month.

✅ AI first draft: Let ChatGPT write it, you simply tweak it.

✅ Timetable that sells: Add clickable class links to get booked directly.

✅ List growth on purpose: Use lead magnets and promos to gain subscribers.

✅ Clarity in communication equals clarity in operations.

Live Zoom Call: 14th Nov - 📆 Christmas Money and New Year Marketing

Screen shot from our call.

On this Friday 1% Call, we zoomed in on one big mission: build a January campaign that’s ready before December chaos hits. We mapped out a simple but powerful Early Bird structure – a clear January offer with limited spaces, built on the Lead Funnel Master Template, so every lead goes somewhere useful instead of getting lost in Messenger or your inbox. The idea is to launch it in phases: tease it now, open it to current members first (for referrals and upgrades), then roll it out publicly with Facebook events for each class type. We also dug into messaging – choosing one core problem (e.g. overwhelmed parents, kids’ confidence, safety worries) and using the “WOW, not HOW” principle so your copy sells the emotional outcome, not the technical details of your syllabus.

We then moved into money and retention. You can generate real pre-Christmas cash flow with Paid in Full offers (e.g. pay for 10 months, get 2 free) framed as a way to help families save while locking in commitment for 2026. On the funnel side, we covered exit-intent pop-ups to capture people who are about to leave your site, retargeting past leads with a 4-Day Cash Machine–style push, and tightening your booking workflows so leads get nurtured properly before they walk through the door. That includes better pre-appointment sequences, stronger reminders, and automation settings that stop people from getting bombarded if they book last-minute. It’s all about making January feel planned, profitable, and calm – rather than a mad scramble in the first week back.

Here is the ChatGPT Campaign Checklist shared on the call:
👇👇
https://chatgpt.com/share/69171543-a734-8013-8a0f-aa64e8a2d186

Your Key Takeaways:

✅ Build a January Early Bird now: Clear offer, limited spots, internal then external launch.

✅ Use PIF offers for cash flow: Help parents save and secure your 2026 income early.

✅ Add exit pop-ups: Capture “about to leave” visitors with a second-chance opt-in.

✅ Upgrade reminders & nurture: Better workflows = fewer no-shows and more committed students.

Live Zoom Call: 🔍 21st Nov – Systematising Success, AEO & Brand Power

Screen shot from our call.

This Friday, 1% Call focused on one theme: scale what already works. We looked at the top marketing channels used across the Budo community — referrals, organic social, Facebook ads, email marketing, and local networking — and broke down how to turn each one into a repeatable playbook. Instead of guessing each month, you build SOPs for the channels already bringing in students, so they become predictable and scalable. We also uncovered a key insight: parents rarely tell you the real source of how they found you. A “Google search” is usually the final step, not the first touch. This is why systematising your top channels matters.

From there, we shifted into the new search landscape: Answer Engine Optimisation (AEO). With AI search engines like Gemini and Perplexity delivering direct answers instead of lists of links, the goal is to become the source they quote. That means structuring your content around clear questions, answering them directly, using FAQ schema, building topical clusters, and strengthening your brand signals (EEAT). We linked this to the importance of consistent branding — logo, colours, tone, domains that match your brand name — because AI engines favour clarity and authority. Finally, we looked at internal marketing: Buddy Days, equipment checks, and simple inventory promotions that turn your existing students into a reliable monthly revenue source.

Your Key Takeaways:

✅ Create 3 playbooks: Systematise your best marketing channels so they run consistently.

✅ Shift to AEO: Answer questions clearly so AI search engines choose your content.

✅ Use brand-first domains: Build trust and authority instead of chasing keywords.

✅ Run simple internal wins: Buddy Days, gear checks, and small promos boost revenue fast.

SPECIAL FUNNEL BUILDER Live Zoom Call: 🧪 13th Nov – Lead Magnet Funnel Build & January Early Bird System

Screen shot from our call.

This Funnel Builder session was all about creating a simple, high-converting lead magnet funnel that school owners can use immediately for December and January growth. We focused on a clean 2-page structure, an opt-in page with a pop-up form, followed by a confirmation page, built around a professional instructor photo and a well-designed ebook cover. This type of funnel converts because it removes friction, looks premium, and gives parents something genuinely valuable the moment they enter their details. We explored how to use Canva AI and ChatGPT together to produce the ebook in less than an hour, and how to theme it around the first four weeks of training so parents get a clear sense of what their child will learn from day one.

We also built the launch plan for a paid Early Bird offer, ideal for securing January students early while creating urgency and FOMO. On the backend, we looked at pipelines, the part most school owners skip, and why you must build dedicated pipelines for each class type before building automations or pages. Without this, you can’t track leads, measure conversion, or scale your campaigns. Finally, we covered essential funnel tech: mobile-first layout tricks, pop-up form behaviour, SEO metadata, redirect settings, and a simple follow-up sequence to turn ebook downloads into booked trials. It’s a complete system designed to generate leads now and warm them for January.

Your Key Takeaways:

✅ Build a simple ebook funnel: Two pages + pop-up form = fast, clean conversions.

✅ Launch a paid Early Bird: A limited, paid offer locks in January students early.

✅ Create pipelines first: Every class type needs its own pipeline before automation.

✅ Let AI design it all: Use ChatGPT + Canva AI to create your ebook and visuals fast.

Live Zoom Call: 🏁 28th Nov – Year-End Strategy, Retention Wins & the NEW Budō Ibishi Attendance Tracking Beta Launch

Screen shot from our call.

This end-of-month call pulled everything together so members can finish the year strong and walk into January with momentum instead of stress. We mapped out a year-end strategy built around three focused campaigns, warming cold leads, pushing the January offer, and tightening internal systems, all supported by a clean CRM and fully tested automations. We also looked at retention from a higher level: moving away from selling equipment as the main revenue driver and shifting towards program-led thinking. Structured programmes, clear expectations, and attendance rules from day one create a culture where students stay, progress, and take their training seriously. Add to that a smart staffing insight: hiring instructors from outside the school often results in better performance and stronger standards because they’re not influenced by old habits.

The second half of the call centred on the big announcement, the new Budō Ibishi student management system [beta]. This new system, refined over 15 years, is launching exclusively to the group at a price point that completely disrupts the industry. While competitors charge a percentage of revenue or £100–£200 per month, Budo Ibishi starts at just £21.92 for up to 100 students, with Stripe, Square, and GoCardless integrations, QR attendance, instant payment-status detection, and rapid feature development. This positions Budō members to run a professional back-end without the usual financial strain. We closed the call by encouraging members to prepare their January assets, review their curriculum, organise their team for the New Year, and document their wins from 2025 to build confidence going into 2026.

Your Key Takeaways:

✅ Run 3 campaigns now: Cold leads, January offer, and internal promos before Jan 1.

✅ Shift to structured programmes: Clear expectations keep students longer.

✅ Upgrade your systems: Clean CRM, test automations, align your staff before January.

✅ Join the Ibishi beta: A low-cost, professional student-management option for 2026.

If you’ve been inspired by what you’ve read in this issue, from automating communication and tracking KPIs to building funnels and AI‑powered marketing campaigns - everything you need to put it into action is already waiting for you inside Budo Pulse.

It’s the all‑in‑one CRM and automation platform designed specifically for martial arts schools. With ready‑made funnels, lead workflows, WhatsApp integrations, and campaign templates, it’s the engine that powers every success story in this newsletter.

Book Your Free Budō Discovery Call

Every Month You Get Special Articles From The Admin Team That Will Help You Crack The Code On Your Marketing Strategies.

Let's Get Started!

Why Most Schools Fail Their January Campaign Before It Even Starts

by David Lowe - Budo Founder and CEO

“January success is never built in January - it’s built in October, November and December.”

Every year, martial arts schools across the world pin their hopes on January. It’s the month everyone believes will “fix everything” - more leads, more trials, more sign-ups, more momentum.

And yet, for most schools, January ends up becoming a stressful scramble: messy launches, low conversions, last-minute campaigns, overwhelmed staff, cold leads who aren’t warmed up, and systems that buckle under pressure

But here’s the truth: schools don’t fail their January campaign in January. They fail it in October, November and December.

Not because their classes aren’t good. Not because the offer is wrong. But because the foundations are never prepared in advance.

Let’s break down the six silent reasons why January campaigns collapse, and how you can fix each one before the year turns.

six silent reasons why January campaigns collapse

[and how to fix them]

1. Waiting Too Late to Launch.

Most school owners start thinking about January marketing in… January.
By then, the momentum is gone. Parents are busy, routines have restarted, and motivation is already fading.

The schools that win are the ones who:

Warm leads in October through November.

Build anticipation in December.

Launch an Early Bird offer before New Year’s.

Kick off January with a pipeline already full from October and November leads.

This means your January campaign begins today, not next month.

2. No Clear, Simple Offer.

A vague “New Year, New You” or “Book a Free Trial” won’t cut through the noise.
Parents are scrolling past hundreds of generic new-year messages.

Your offer needs three things:

Specificity - “20 spaces only”.

Clarity - “4-Week Beginner Programme”.

Value - “£69 (includes gloves/uniform)”.

Simple always wins. Clarity converts.

3. Weak Pre-Launch and No Lead Nurture.

Most schools lose the sale long before someone hits the booking page.

Parents need to be warmed up. They need trust-building. They need their fears, doubts, and goals addressed - before you present the offer.

A strong pre-launch includes:

Weekly awareness posts.

AEO-friendly content answering parent questions.

A lead magnet funnel.

Short nurture emails.

A simple SMS reminder.

An exit-intent pop-up on your website.

This builds temperature so your audience is ready when you launch.

4. A Messy CRM and Broken Automations.

You cannot run a January campaign with:

- duplicate contacts

- missing tags

- untested workflows

- old forms pointing to dead links

- calendars with no availability

- pipelines full of last year’s leads

Before December ends, clean everything:

- Update your pipelines

- Test every automation

- Check calendar settings

- Fix forms and triggers

- Clear duplicate contacts

- Add a proper pre-appointment sequence

A clean system = a smooth January 2026.

It's not too late to get your January new classes full.

5. Outdated Websites and Weak SEO (Especially AEO).

AI-powered search (Perplexity, Gemini, ChatGPT) now dominates discovery.
If your website has:

- no FAQs

- no question-structured content

- no EEAT markers

- no clear class descriptions

- no local authority signals

Then January leads will go to better-optimised schools.

Build your site around:

- question-based H1/H2 titl,es

- short, direct answers

- expanded detail underneath

- schema for classes, FAQs, and organisation info

- consistent branding across the whole hub

This makes AI more likely to recommend your dojo.

6. Forgetting Internal Marketing.

January isn’t just about new students. It’s also about:

Upgrades.

Referrals.

Retention.

Attendance culture.

Without internal marketing, January becomes a leaky bucket.

Internal wins include:

A clear beginner programme.

Buddy Days.

A Paid In Full option.

End-of-Year goal reviews [EOY].

Parent success stories.

Simple equipment or uniform offers.

Your existing students should be your first January success engine.

**The Fix: January Should Feel Planned, Not Panicked**

If you want January to deliver, consistently, predictably, and profitably, you need three things in place before the year ends:

A simple, irresistible offer

A warm, primed audience

Clean systems that actually work

The schools that do this don’t “hope” for January.
They engineer it.
And that’s exactly what separates a busy, thriving school from one that starts every year firefighting.

If you put in the work now, in November and December, January won’t be stressful.

It will be successful.
Predictable.
Calm.

And your best 'first' month of the year.

All the best

Dave.

📙 Part 2 – The Enrolment Conversation: How to Turn Interest into Commitment

Part 2 - What Parents Really Buy

by Ian Over - Budo Admin and UK School Owner (Ian runs his school from his home in Spain!)

Parents don’t walk into your school because they want “karate classes.”
They walk in because something in their child’s life needs to change.

They’re buying confidence, structure, focus, safety, and belonging, and the enrolment conversation is where they decide whether you are the coach and school they trust to deliver that transformation.

When done well, this conversation removes fear, builds belief, and makes saying “yes” feel natural and safe.

You’re not selling martial arts.
You’re showing parents that you deeply understand their child, sometimes better than anyone else does.

🧭 Step-by-Step: The 7-Phase Enrolment Flow

1. Preparation: Pre-Frame the Trial.

Your enrolment process begins before they arrive.

Budo Pulse’s automated “What to Expect” sequence sends reassurance, logistics, and a clear explanation of your dojo’s core values.

This alone removes half of all first-class objections, nerves, uncertainty, and confusion - so parents walk through the door already feeling supported.

2. The Arrival Experience.

First impressions are trust-builders.

Greet the family by name (Pulse provides it right on the lead card), introduce the child to a friendly assistant or “dojo buddy,” and make the parent feel welcome.

They’re watching how their child responds to your environment - and how your environment responds to their child.

3. The Class Demonstration.

Parents decide emotionally during the trial.
So showcase visible wins: improved focus, teamwork, smiles, and little breakthroughs.

Narrate the moment for parents:

“Did you see how she followed instructions straight away? That’s the focus we build from week one.”

Pulse Instructor Notes can store prompts for exactly these talking points.

4. The Bridge Conversation.

After class, transition with gratitude and purpose:

“Thanks for letting [child’s name] train today, they did brilliantly.

Can I walk you through how our Discovery Programme helps them build on that progress?”

This shifts the energy from “trial” to “next step” without pressure.

5. The Needs Discovery.

This is where the real enrolment happens.

Ask simple, emotional questions:

“What brought you in today?”
“If martial arts could help with one thing right now, what would that be?”.

These open the door to the parents’ true motivation, and their answers go straight into the Pulse notes so your follow-up and onboarding feel personal, not generic.

6. The Value Reframe.

Mirror their concerns and goals back to them:

“So confidence and focus are really important right now, perfect. That’s exactly why we start with our 8-Week Discovery Course. It gives us time to build those first breakthroughs.”

You’re not pitching. You’re aligning their needs with your solution.

7. The Close.

The most successful schools use an assumptive, supportive close:

“Would you like to get [child’s name] started on the Discovery Programme next week?”.

From there, Budo Pulse handles it all, digital enrolment, e-signature, payments, and an automated welcome sequence. Fast for you. Seamless for them.

🧠 Advanced Tip – The 3 Emotional Drivers.

Every “yes” a parent gives comes from one of these three drivers:

Protection – “I want my child to be safe and capable.”
Growth – “I want them to be confident, disciplined, and focused.”
Belonging – “I want them surrounded by good friends and strong role models.”

Budo Pulse lets you tag leads by motivation type, so your follow-up speaks directly to what matters most to that family.

⚙️ Why Budo Pulse Makes This Effortless.

Budo Pulse CRM turns the enrolment conversation into a consistent, scalable system:

🧾 Automatically collects goals, motivations, and concerns before the trial.

📲 Sends personalised follow-ups referencing the child’s performance.

💬 Syncs instructor observations instantly with your enrolment coach.

🔁 Removes manual entry, paperwork mistakes, and lost opportunities.

The result?
A smooth, joined-up customer experience that feels personal, even though it runs 80% automatically.

NEXT MONTH - Part 3: How to turn every instructor into an enrolment powerhouse - even if they hate selling.

See you then.

Ian.

Book Your Free Budō Discovery Call

Magic Marketing Newsletter SPECIAL FEATURE Article

Free Download: The ChatGPT 5.1 Guide for Martial Arts School Owners

Special Bonus Download

“Your new unfair advantage for 2026 has just arrived.”

This month, I’m giving every newsletter reader exclusive access to my brand-new guide:
ChatGPT 5.1 – How Smart School Owners Will Use AI to Grow Faster, Stand Out, and Dominate 2026.

If you’ve ever wished marketing felt easier, faster, or more predictable, this guide is your new playbook.

It shows you exactly how to use the latest AI update to build campaigns, fix bottlenecks, create content, and run your school with the same strategic advantages as the big players… without the big budgets.

Inside You’ll Discover:

How ChatGPT 5.1 “thinks ahead” and produces campaigns you haven’t even asked for yet.

Real examples from Budo members who’ve used AI to get booked trials within hours.

Practical prompts to build funnels, emails, lead magnets, social posts, and booking bots.

A 48-hour AI quick-start plan to immediately level up your marketing.

The new search behaviour shift every school must understand for 2026 (AEO).

Why early adopters will dominate next year, while others fall further behind.

This guide is based on the real marketing systems we use inside Budo Marketing - the same systems shown in the case studies, workflows, and campaign breakdowns throughout the ebook.

Why You Should Download It.

Parents are searching differently.
AI search engines are answering questions for them.
And the schools that adapt first will take the lead in January, in the Summer, and again in September.

This guide shows you exactly how to plug AI into your day-to-day operations, your content, your funnels, and your school’s growth plan - step by step, with zero overwhelm.

BONUS ARTICLE: An Advertising Legend

Meet David Ogilvy

Who Was David Ogilvy, And Why Marketers Still Study Him Today

David Ogilvy (1911–1999) is widely known as the father of modern advertising, and for good reason.

Long before digital marketing, funnels, or AI existed, Ogilvy revolutionised the way businesses communicate - using clarity, research, psychology, and storytelling instead of hype or guesswork.

His principles are still used today by every serious marketer, from global brands to small business owners… and they’re just as powerful for martial arts schools.

Ogilvy began his career in the 1930s selling AGA cookers door-to-door. His sales manual was so effective that it caught the attention of major advertising leaders, and by 1948 he launched Ogilvy & Mather, which went on to become one of the most influential agencies in history.

He created iconic campaigns for Rolls-Royce, Dove, Shell, Guinness, and American Express, all built on his obsession with understanding the customer better than anyone else.

What made Ogilvy different was his belief that advertising should sell, not entertain.

He hated fluff. He hated vague slogans. And he believed every campaign should start with research, empathy, and a clear promise.

His philosophy can be summed up in one of his most famous lines: “If it doesn’t sell, it isn’t creative.”

For martial arts school owners, his ideas are more relevant than ever:

✅ Speak directly to parents’ real desires - confidence, structure, belonging.

✅ Test everything - ads, headlines, funnels, newsletters.

✅ Be clear, not clever - clarity converts.

✅ Respect your audience - parents aren’t confused, they’re cautious.

Use real insights, testimonials, and proof to build trust.

In many ways, Ogilvy’s work predicted today’s AI-powered marketing landscape.

His principles of clarity, structure, and customer understanding fit perfectly with tools like ChatGPT 5.1 - giving school owners the ability to apply world-class marketing thinking at the press of a button.

Ogilvy wasn’t just an advertising legend.

He was the original architect of the marketing principles we still rely on today, and the ones that will help martial arts schools stand out in 2026 and beyond.

“If it doesn’t sell, it isn’t creative.”

A perfect reminder that campaigns aren’t about being clever - they’re about results

“Never stop testing, and your advertising will never stop improving.”

Ideal for reinforcing everything you teach about funnels, optimisation, and iteration.

“The best ideas come as jokes. Make your thinking as funny as possible.”

David Ogilvy believed that creativity thrives when you remove pressure, loosen the rules, and allow space for play.

“The Budo Marketeers Group is Worldwide”

We Have Member Schools in 13 Countries.

Book a call to learn more about full group membership.

OUR FAVORITE APP

Build Your Own Ads With AI

The Platform That's Changing How Facebook Ads Are Created

Here's How It Works

How WinningAds Actually Works (And Why It's Different)

What Happens Behind the Scenes (The Secret Sauce)

What makes WinningAds different isn't just that it creates ads faster.

It's that it thinks like the best advertisers in the world.

We’re not talking about “better than average” - we mean the top 1%.

Most advertisers don’t even come close to using strategies like these, but if you had…unlimited resources, you'd hire three teams of specialists costing you thousands and thousands of dollars.

Join the Facebook A.I. Ad Revolution

Learn More About Winning AdsCLICK HERE

Did Your Know We Build Websites?

Your Old Martial Arts Website Replacement Solution

All Other Website Designs Are the Same

OURS' ARE NOT

Powerup Your Full Potential with a NEW Martial Arts Website from Budo Hub's.

It's your all-new marketing hybrid solution that converts visitors into quality leads and automates everything.

Visit Budō Web Hubs

All Budo Hubs Sites have built-in follow-up automation, calendar booking systems, data capture, email and sms, A.I. bot, social media planner and much more...all in one app.

Comprehensive Service Range - Budo Marketing Hubs offers a complete package from funnel building to fully custom websites.

Innovative Design Approach - At Budo Hubs, we immerse ourselves in your unique business landscape, blending deep insight with cutting-edge digital marketing innovations.

Social Media Mastery - We excel in creating optimised and engaging solutions for all your social media platforms.

Results-Driven Strategies - From increasing lead generation to boosting sign-ups and improving your overall online presence, our strategies are tailored to meet your specific goals and are driven by data to ensure success.

Forward-Thinking Innovation - At Budo Marketing Hubs, we are committed to staying at the forefront of digital marketing innovation. We continuously integrate the latest trends, research, and cutting-edge technologies like artificial intelligence into our strategies.
This ensures that your marketing efforts are not just current but leading the way in the digital arena.

Visit Budō Web Hubs

LEARN MORE ABOUT OUR Marketing Group

Meet The Team Behind the Budo Group...

Budo Marketing isn’t run by theorists, it’s built by real martial arts school owners in the trenches every day. Leading the charge is David Lowe, founder of Budo and the strategist behind our CRM, automations, and AI-powered campaigns.

Alongside him are three industry powerhouses: Ian Over of TR Martial Arts (the systems guy with a knack for scaling without the chaos), Darren Hunter of Solo Martial Arts (a master of community-driven growth and organic strategy), and Geoff Cielo of King Tiger Martial Arts USA (our tech-savvy coach who once booked trials from his car using a single automation).

Together, we test everything before we share it, so what you see in this newsletter isn’t theory, it’s field-tested and results-backed.