ISSUE #001 July 2025

Welcome to

The Budō

"MAGIC MARKETING"

Your Monthly Martial Arts Marketing Fix For Your School

Watch My Video Click To Play

Real Instructors. Real Results. Real Marketing.

No Fluff.

Essential insights, tools, and wins from inside the most proactive martial arts marketing group on the planet.

Welcome to the very first issue of Magic Marketing, the monthly newsletter built by martial arts school owners, for martial arts school owners who are serious about growth, systems, and results.

Every month, we’ll bring you what’s actually working — not theories or hype — straight from the Budo community. This is your shortcut to smarter marketing, better automation, and less stress running your business.

Expect exclusive insights, member wins, mini strategy breakdowns, tools, bonuses, and yes, a few hard truths. Because you’re not here for fluff.

You’re here to grow.

Welcome to

The Budō

"MAGIC MARKETING"

Your Monthly Martial Arts Marketing Fix For Your School

Watch My Video Click To Play

Real Instructors. Real Results. Real Marketing.

No Fluff.

Essential insights, tools, and wins from inside the most proactive martial arts marketing group on the planet.

Expect exclusive insights, member wins, mini strategy breakdowns, tools, bonuses, and yes, a few hard truths. Because you’re not here for fluff.

You’re here to grow.

Welcome to your new marketing party...

Let the fun begin.

So, this newsletter has been a long time coming. And for the past two years, we’ve been building something special - a group of martial arts school owners who don’t just talk about better marketing… they build it. Together. Inside Budo, every single day.

Now, we’re taking the best of that, the wins, the strategies, the tools, the truth bombs, and wrapping it up into one monthly delivery that lands right in your inbox (or funnel, or blog, depending on how fancy you’re getting).

Why? Because most marketing advice out there is either outdated, overhyped, or written without any real context or strategy for you ti implement.

This newsletter?

It's for you.

The instructor, the business owner, the one who shows up every day with a dream of building something bigger - and just wants a faster, simpler way to do it.

So dive in. Steal the ideas. Use the scripts. Learn from the others in the trenches.

And above all, remember this: You don’t need to be perfect. You just need to keep moving forward. One campaign, one system, one small win at a time.

Enjoy the launch issue. And stay tuned… because we’re only just getting started.

– David, Founder Budō Marketing Group

MONTHLY BUDŌ MARKETING GROUP ROUNDUP

⚡ Here are a few key highlights that happened within the Budō Marketing group calls last month.

📝 6-Step Sales Writing Formula:

David wrote this framework to write conversion sales copy for any ad or sales page. Then, plug this into your ChatGPT account and use it for everything!

Your Free Formula Bonus Download:

Click here to get your copy

🤖 Booking Bots are winning:

Geoff’s success using the “4-Day Student Getting Machine” reactivation sequence was the talk of the month - 7 bookings in 24 hours, all automated while he was driving. It’s now live in the Budo Pulse CRM.

🧠 AI Campaign Builder prompt pack finalised:

Now anyone can use ChatGPT to build a full marketing campaign in 10 minutes. That includes ad copy, landing page scripts, and emails, no copywriting experience needed.

📣 Funnel breakdowns and rewrites hit a new level:

We reviewed the rebuild of the 'Pakua OC' Website (Web Hub) and full funnel rebuild. Totally rebrand-voice added using AI and psychology to sharpen clarity, boost emotional resonance, and improve conversion across the board.

🌍 Member marketing and community growth:

We spotlighted Hero Martial Arts, Crawley Combat’s rebrand, PakuaOC's Web Hub and Sales Pages rebuild, and SMAFO''s Sales Page Automation build - all examples of schools levelling up their marketing and branding game inside the Budo community.

🧰 Tools of the Month: Facebook Ads Automation + Content Calendar Generator:

Budō Pulse CRM now runs Facebook lead ads and automated follow-ups through to fully automated pipelines with bots. Plus members now have access to the power of AI to generate pretty much anything. Plus, AI-driven post generator to plan 30 + days of content in one sitting.

Book Your Free Budō Discovery Call

Visit The Budō Marketeer Web Page

Every Month You Get 3 Articles That Will Help You Crack The Code On Your

Marketing Strategies. Let's Get Started:

Part 1: The Blog That Built a Month of Marketing

(Without Burning You Out)

by Ian Over - UK School Owner (who lives in Spain!)

Part 1:

What if just one blog post could do the heavy lifting for all your marketing this month?

I’m not talking about some mythical “perfect post” or AI-generated fluff that sounds like it was written by a bored robot.

I mean a real story, written in your voice, packed with the kind of insight and emotion that makes parents lean in, nod their heads, and say:

“That’s exactly what we’ve been dealing with.”

The problem is… most martial arts school owners are stuck in content chaos.

🤔 Monday: Write a Facebook post…

🤔 Tuesday: chase down an email idea...

🤔 Wednesday: try a new offer for ads…

🤔 Thursday: update the website… again…

🤔 Friday: give up and just post a student photo…

You’re constantly starting from scratch.

You’re putting out fires. And nothing feels aligned.

But what if, instead of 10 disconnected pieces of content, you built one story — and let it ripple out into everything?

At Budo Marketing, we call this: “The Blog That Built the Month.”

We start with ONE powerful blog.

A story of transformation. A relatable parent struggle. A behind-the-scenes truth about your classes.
Then we break it down and rebuild it as:

👨‍👩‍👧‍👦 Social posts that speak directly to parents’ pain points...

📧 Emails that sound personal, not promotional...

🎯 Ads that feel like conversations, not cold pitches...

🖥 Website updates that actually convert clicks into sign-ups...

We teach ChatGPT how you speak. Then we guide it to help shape that blog into a full ecosystem of aligned, persuasive, emotionally tuned content, without you spending hours writing it all from scratch.

This is storytelling with a system.
It's marketing with a message.
And it’s a whole lot easier than reinventing the wheel every week.

Here’s what happens when you do it right:

✅ You feel more in control of your marketing...

✅ Your content sounds more like you...

✅ You stop winging it and start winning attention...

And this is just the start.

In next month’s issue:
👉 “From Story to Strategy - Turning Pain Points Into Ad Copy That Converts”

We’ll show you how to turn one blog into 3–5 paid ads that feel tailor-made for your audience and actually get results.

Because at Budo Marketing, we don’t just write blogs.
We build systems that scale your message and sell your mission.

🤖 Click Here - Free Bonus Resource Download

The Power of AI (Done RIGHT)

by David Lowe - Budo Founder

Why Most People Get ChatGPT Wrong - and How We Fix That in Budo

Everyone’s shouting about AI. But let’s be honest…

Most of what people are doing with ChatGPT right now is mediocre at best.

Generic. Off-brand. Boring.
And it shows.

That’s not a tool. That’s a toy. And it’s costing you leads.

Here’s the truth:

If you want ChatGPT to write content that actually sounds like you, attracts your people, and grows your school , you have to train it.

And that’s exactly what we do inside the Budo Group from Day One.

🚀 It All Starts With Setup. The first thing we help our members do is train their AI using Custom Instructions.
Not fluff. Not general advice.

We build it to understand:

✅ Your School...

✅ Your Programs...

✅ Your audience’s pain points...

✅ Your core values...

**✅ And how you talk** when you're marketing!

Then we take your old blogs, social posts, bios — all the good stuff you’ve already written, and we feed it into the AI using our pre-written prompt sequences.

Suddenly, the output isn’t generic.
It’s you. On your best marketing day. With zero burnout.

🔍 Why This Matters More Than Ever.

In today’s noisy, AI-everywhere world, being unique is your edge.

If your AI doesn’t know:

Who you are

What you do

Who you serve

And why you do it…

…it can’t connect.
It can’t persuade.
And it definitely won’t convert.

And in a marketplace where parents are scrolling past a hundred martial arts ads every week —
your story, your voice, your mission has to cut through.

You don’t need more content.
You need content that hits.
And that only happens when your AI is trained properly.

💥 Key Takeaways:

→ Train your AI like a team member, not a tool

→ Use Custom Instructions + real examples of your past work

→ Generic inputs = forgettable content. Specific inputs = sales.

→ When you set it up right once… it pays you back every time you create.

→ You’re not “just another school” — and your content shouldn’t be either.

🎁 Ready to See It in Action?

I'm giving away the exact Campaign Building Webinar we taught to our Budo Members - FREE.

In this training, you’ll see:

✅ How to Train ChatGPT Using Custom Instructions...

✅ How to use ChatGPT to build out a complete campaign in minutes...

✅ How to feed it your pain points, hooks, and benefits...

✅ How to go from one post → to a full funnel with emails, ads, landing pages, and more.

💥In next month’s issue:

Turning Your Facebook Page Into a Lead Machine - The Facebook Page Power Set Up - Don't miss it!

The FACEBOOK Comment That Converts

by Dag Helle - Our Scandinavian Budo Man

PART 1:

How a Single Facebook Comment (From one Post) Became a Lead (While the Instructor Slept)...

That leads to a qualified trial booking…

❌ Without replying yourself.
❌ Without opening Messenger.
❌ Without lifting a finger?

That’s exactly what happened at Wing Chun Kuen Auckland.

Here’s what they did:

🤖 No cold DMs...

🤖 No Missing his replies...

🤖 No staying up till midnight replying to everyone...

Here's what worked:

✅ It worked while Gray taught classes.
✅ It worked while he ate dinner.
✅ It worked while he slept.

👀 Here’s What Most Schools Miss:

First.

You CAN use posts to generate sales.

And when someone comments on your post, that’s a buying signal.

They’re curious. They’re interested.

But that interest fades fast if you don’t reply fast, or if the reply feels robotic.

Gray’s system used an automated, human-sounding reply 🤖 BOT that did three things:

✅ Acknowledged the comment

✅ Asked a soft, engaging question

✅ Opened the door to the next step (without pressure)

And that was enough.

Because when you reply with the right words at the right time, (immediately)...

You don’t chase leads - you guide them.

And convert them into trial bookings.

❌ What This Didn’t Require:

→ No paid retargeting

→ No tech headaches

→ No virtual assistants

→ No late-night replies

This wasn’t about “hacking the algorithm.”

It was about respecting attention, and responding in real time.

AND the best part?

It’s a one-time setup that keeps working… quietly… in the background.

🧠 Coming Next Month in Part 2:

→ How to make the first reply feel human, not bot-like...

→ Personalization shortcuts that boost response rates...

→ The most common CTA that kills conversions - and what to say instead...

Still replying to comments manually?

You're doing double the work… for half the results.

There’s a smarter way.

And it’s already working for schools just like yours.

Bonus Download:

“The Comment-to-Lead Blueprint: How to Automate Replies Without Losing the Human Touch”

Click Here - FREE BONUS Guide

MEMBER HIGHLIGHT SPOTLIGHT

“🌟 Member Spotlight:

Geoff Cielo from King Tiger Martial Arts”

The Story of How a School Owner Booked Paid Trials with an AI Bot [While Driving His Car!]

Meet Geoff Cielo

Geoff is the owner at King Tiger Martial Arts in Virginia Beach, Virginia, USA.

Geoff’s not your average school owner.
He’s one of our Budo Marketing admins and coaches, and he's heading toward a million-dollar school, not just in revenue, but in systemized freedom.

But what makes his recent story worth sharing isn’t the size of his school…It’s what happened on an ordinary afternoon while he was behind the wheel of his car.

🧠 It was automation in action (literally)

Geoff had an old list of cold leads just sitting there.

He'd not touched it in a while.

Just old leads doing nothing.

No retargeting. No following-up. Just… silence.

Instead of ignoring them (like most school owners tend to do), Geoff decided to fire up the 4-Day Student Getting Machine system we gave him:

It’s an organic marketing workflow built right into the Budo Pulse CRM, and Geoff used it exactly how we teach it.

With a twist.

Here’s what he did:

👉 Trained an AI bot - using our pre-written prompt to understand his offer, tone, and school vibe...

👉 Loaded up the automation - inside his Budo Pulse CRM account...

👉 Connected his booking calendar - with available times ready to fill...

👉 Set a trigger - an SMS to the old list (sat there doing nothing), with a '4-day-urgency-offer' angle...

Something like: “We’ve got a few spots open for our newest kids class. Want me to send you the details? It's only open for 4 days.”

And then?

He hit send, jumped in his car and headed out.

🚗 What Happened Next Was… Well, Pure Budo

As Geoff was driving, the bot kicked into gear.

Replies came in.

→ The bot handled them.
→ Conversations started.
→ Spots got booked.

Paid trial slots, from cold leads, while Geoff was focused on driving, not marketing.

→ No awkward follow-ups needed.
→ No time-wasting back-and-forth.
→ No needed discounts.

And the funny thing is, Geoff runs one of the highest-priced martial arts schools in his area.

Yet, with the right workflow, the right message, and a trained AI that knew what to say and when to say it - people didn’t hesitate.

💡 Why This Matters for You

What Geoff proved (again) is this:

You don’t need more ads or more content - you need better systems.

And once that system is built, it works while you:

→ Teach.

→ Rest.

→ Drive.

We want you to focus on growing, not juggling inboxes continuously.

Geoff didn’t build this from scratch.

He used the tools we gave him inside the Budo Group, and the results speak for themselves.

Want to know more about the 4-Day Student Getting Machine?

It’s included as a 'pre-built training' inside of Budo Pulse, just set it up add your offer and let it run.

Because the next Geoff Cielo could be you.

All it takes is one smart move - and the right automation.

The Budo Marketing Group has to vital combinations.

Click Here To Learn More about these 2 combinations that change the game for Martial Arts Schools...like Geoff.

SPECIAL ARTICLE COMING NEXT MONTH IN THE AUGUST ISSUE

The Facebook Page Power Setup

“Turn Your Facebook Page Into a Lead Machine”

Imagine this:

👉 Your Facebook Page post shows up in someone’s search.

👉 It's set up to give them what they're looking for.

And boom, they have what they we're looking for and you have their contact details!

We’ll show you how to do it all with simple tools, zero ad spend, and a system that runs while you sleep.

It's overlooked by 99% of school owners.

And we're about to lift the lid and show you how to exploit it...because Meta won't.

Turn Your Facebook Page Into a Lead Machine...
(Most School Owners Are Doing It Wrong - But Not in our group!)

Your Facebook page isn’t just a place to post class photos.

It’s a lead funnel in disguise, if you know how to set it up right.

In next month’s issue, we’ll walk you through the exact method we teach in the Budo Group to turn your school’s Facebook page into a Passive Lead Generation Engine.

Here are a few things we will be covering over the coming months:

✅ Page cover = attention-grabber with a CTA.
✅ Featured section = 5 strategic “clicks” that drive action.
✅ Links that send parents exactly where they need to go.
✅ Emojis & comment hooks that boost engagement.
✅ The two must-have offers for organic traffic.
✅ How to use posts as long-term campaigns, not just updates.
✅ And why most schools never get leads from their page, but ours do.

BUDO MARKETING GROUP

“The Budo Marketeers Group is Worldwide”

We Now Have Member Schools in 11 Countries.

Last month, we welcomed more new school owners, from Cyprus, New Zealand, the UK and Denmark.

Book a call to learn more about full group membership.

SPECIAL BONUS:

FREE ChatGPT AI TRAINING & CAMPAIGN BUILDING WEBINAR

🔥 Free AI Webinar:

"Build Your Martial Art School Marketing Plan Using A.I. In 1 Hour"

Follow along with your computer and build your plan with me...

“This month’s gift to you:

The Martial Arts world is evolving faster than ever.

Schools that adapt will thrive.

Schools that hesitate will struggle...”

CLICK HERE TO ACCESSAI Educating & Campaign Building Training

APP OF THE MONTH

Resource Of The Month: AI Video App - OpusClip

🎥 Turn Long-Form Video into Viral Reels with A.I.

What it is:

OpusClip uses AI to auto-cut your long videos (Zoom calls, class recordings, YouTube uploads) into scroll-stopping Reels, TikToks, or YouTube Shorts.

Why school owners love it:

✅ Saves hours of manual editing...

✅ Auto-adds captions, jump cuts, emojis, headlines...

✅ Perfect for turning instructor tips, demo videos, or testimonials into content...

✅ Helps build authority without hiring a video team...

Click Here To Visit OpusClip

LEARN MORE ABOUT OUR Marketing Group

Meet The Team Behind the Magic

Budo Marketing isn’t run by theorists, it’s built by real martial arts school owners in the trenches every day. Leading the charge is David Lowe, founder of Budo and the strategist behind our CRM, automations, and AI-powered campaigns.

Alongside him are three industry powerhouses: Ian Over of TR Martial Arts (the systems guy with a knack for scaling without the chaos), Darren Hunter of Solo Martial Arts (a master of community-driven growth and organic strategy), and Geoff Cielo of King Tiger Martial Arts USA (our tech-savvy coach who once booked trials from his car using a single automation).

Together, we test everything before we share it, so what you see in this newsletter isn’t theory, it’s field-tested and results-backed.